The Ladies Study Group hosted an engaging and thought-provoking session on 23 July 2026, featuring renowned author, columnist and brand strategist Suhel Seth in conversation with journalist Anuradha Sengupta. Centred on the theme "Brand India", the discussion explored India's evolving identity, its journey through history and its position on the global stage. Seth traced the development of Brand India through four significant phases: the pre-independence era, the decades of socialism and the Licence Raj, the economic liberalisation of the 1990s, and the present period under Prime Minister Narendra Modi. Reflecting on India's rich civilisational heritage, he discussed the impact of colonial rule, restrictive economic policies and the transformative reforms of 1991 that opened India's economy to greater global opportunities.
The conversation also examined India's strengths, challenges and growing international influence. Seth highlighted the country's demographic dividend and increasing global confidence while acknowledging pressing concerns surrounding unemployment, education and civic responsibility. He reflected on India's evolving diplomatic relationships with the United States, Israel and the Middle East, alongside its traditional position as a voice for the Global South. Drawing on personal experiences and interactions with policymakers, he shared perspectives on demonetisation, direct benefit transfers and economic reforms. He also expressed concerns about weaknesses in India's arbitration and dispute-resolution systems and their potential impact on investor confidence. Throughout the discussion, Seth emphasised the importance of balancing national ambition with responsible governance, stronger institutions and greater social awareness.
The session further explored tourism, parenting, social responsibility and the importance of meaningful systemic change. Seth described tourism as a notable area of progress while stressing that lasting national development requires accountability not only from political leaders but also from individuals and institutions. He placed particular emphasis on education, describing it as the foundation for strengthening Brand India and shaping its future. The evening concluded with a lively and interactive audience Q&A, during which Seth addressed questions on political accountability, civic systems and youth protests with his characteristic wit, candour and sharp observations. Bringing the memorable conversation to a close, he shared a powerful thought on India's future: "Learn to open the door. Either let people in, or throw them out."
